Vision,
Mission & Values

Communities where everyone has access to the resources they need to live with dignity.

Guided by a heart of service, we transform lives and strengthen communities because CRC CARES.

Active concern for another person’s challenges and appropriate support through the steps needed to overcome their challenges and accomplish their goals.

Listening to the experiences of another person and acknowledging how those experiences influence who they are today and what they hope for in the future.

Helping people recover from challenging experiences in such a way that enhances and improves their quality of life.

Deepening our connection with others by recognizing and responding to their lived experience.

Giving our best effort to accomplish the goals we set for ourselves, and supporting others as they accomplish the goals they set for themselves.

Below are FAQ's related to CRC's vision, mission and values:

What is CRC's mission?

CRC  helps neighbors create paths to healthy food, stable homes and safe relationships. Our vision is for everyone to have access to the resources they need to live with dignity. 

How many people does CRC impact?

Based in North County, CRC operates service centers in Carlsbad, Encinitas and San Marcos, where it sees an average of 717 clients per month, and more than 8,600 individuals annually. CRC’s Food and Nutrition Center and administration offices are located in Encinitas

CRC services include emergency assistance, counseling, domestic violence shelter, housing, and food, with an emphasis on homelessness prevention. In 2024:

  • 3,042 hotline calls for domestic violence support
  • 3,987 people received domestic violence prevention education
  • 3,340 counseling sessions
Who are CRC's clients?

The majority are low-income families, seniors on fixed incomes, and domestic violence survivors, with services extended regardless of race, gender, or location within coastal North County San Diego.

Approximately 85 of the 656 clients who make monthly visits to the CRC are unsheltered Encinitans, about 20 of whom make daily visits for food services.

In 2024, there was a monthly average of 410 unique Encinitans visiting CRC’s Food & Nutrition Center.

  • 80%, or 325 people, were housed
  • 46% were 55 and older
  • 56% were women
What is CRC's mission?

CRC  helps neighbors create paths to healthy food, stable homes and safe relationships. Our vision is for everyone to have access to the resources they need to live with dignity. 

What support does CRC offer?

CRC provides a broad suite of services:

  • Food & Nutrition Center: client-choice pantry, ready-to-eat meals for our unsheltered clients, rescued food, nutrition education (650k pounds distributed in 2024) .
  • Housing & Supportive Services: homelessness prevention, rapid rehousing, emergency/transitional housing (369 people housed in 2024).
  • Domestic Violence Services: 24/7 hotline, emergency shelter, legal advocacy, children’s therapeutic center.
  • Counseling & Behavioral Health: over 250 monthly sessions in 2024, with direct referrals to psychiatric care. 
  • Emergency Assistance & Case Management: support with benefits, employment, transportation, financial literacy.
How does CRC help prevent homelessness?

Using case management, food assistance, financial aid, housing placements, and counseling, CRC helps individuals and families in our community who are at risk — often one setback away — of becoming unhoused .

CRC client households who visit the Food & Nutrition Center receive an average economic benefit of $450 per month, allowing scarce dollars to be used on other necessities, such as rent, utilities, transportation, or medicine, helping to keep them in their homes.

What was CRC’s impact in 2024?
  • 16,795 visits to the Food & Nutrition Center
  • 650,000  pounds of food distributed
  • 369 individuals housed
  • 6,137 case management sessions
  • 3,042 hotline calls
  • Nearly 4,000 educated on Domestic Violence prevention
What is CRC’s capital campaign: “One Community • One Heart”?
  • Aims to create a dignified, healing-centered environment with new Food & Nutrition Center, private counseling rooms, accessible spaces, client restrooms and waiting areas.
  • Exceeded initial $10.7M goal, now aiming for $14.1M to complete renovation of Encinitas campus.
Why is CRC renovating?
  • When someone chooses to come to CRC for help, they’re experiencing what could possibly be one of their worst days.
  • Our front-line staff and volunteers welcome every person with compassion, but our current campus doesn’t welcome them into a healing-centered environment with the same warmth and acceptance. No one should have to wait for food out in public view or meet with their counselor in bustling surroundings.
  • Our capital campaign is focused on how we can turn that worst day into the start of a future filled with hope and possibility.
  • The new design takes a cramped facility that lacks privacy and is not fully accessible and transforms it into a welcoming environment with separate entry/exit points for therapy, new client restrooms, waiting lobbies for clients, and dignified food distribution.
When will construction start and finish?
  • Capital Improvement Campaign began January, 2022.
  • Construction is expected to start in late 2026.
Is CRC expanding services with this renovation?
  • No — CRC is not adding new services but instead improving how current services are delivered with upgraded facilities and client-centered design. These enhancements support dignity, healing and efficiency.
  • CRC’s capital improvement or revitalization plan creates new and updated spaces to better serve our clients and manage existing programs, but it does not expand services. Additions include client restrooms, client waiting areas, ADA access, new therapy spaces, and other improvements to benefit the people we serve and our downtown neighbors.
  • The five affordable housing units currently on CRC’s property also will be rebuilt.
How can I support CRC?
  • Donate: Financial gifts, vehicle donations, resale store donations, or fundraising participation.
  • Volunteer: Help at our Food & Nutrition Center pantry, resale stores, events, back-office roles — over 1,087 volunteers logged 25,211 hours in 2024 .
  • Engage: Join our capital campaign as a donor, volunteer or advocate for CRC’s capital improvements . Visit oneheart-crc.org.
How is CRC transparent about our work and finances?
Some critics claim CRC advertises its services to draw clients to its Encinitas location. Is this true?
  • CRC does not advertise at trolley stops in the county. Criticisms driven by anonymous social media posts misrepresents the center, the work we do, and the community we have served for decades. Most clients are located within CRC’s service area of coastal North County, although domestic violence survivors may come from other areas due to the need to distance themselves from abusers.
  • In addition, services are not only provided at CRC’s Encinitas location, there are offices in Carlsbad and San Marcos to serve these cities and coastal North County.
Is homelessness increasing in Encinitas?
  • No. Homelessness in Encinitas has decreased significantly over the past year, according to the 2025 Point-in-Time Count conducted by the Regional Task Force on Homelessness:
  • Overall homelessness dropped by 12.3%
  • Unsheltered homelessness dropped by 26%
  • This decline is due in part to increased shelter access and prevention work by organizations like CRC. CRC’s approach — focusing on prevention, rapid re-housing, and wraparound support — has contributed to getting more people off the streets and into safe and stable environments.
How do I contact CRC or access services?

Contact Us:

650 2nd St, Encinitas, CA 92024
(760) 753-1156, info@crcncc.org

Additional offices are located in Carlsbad and San Marcos.